During a recent episode of his Extreme Life With Matt Hardy Podcast, Matt Hardy shared that he and his brother Jeff had filmed digital content for WWE during SummerSlam Weekend. This content is expected to be released in the next three to five months.
The Hardy brothers traveled to Cleveland, where they were greeted by a WWE driver who took them to the WWE TV hotel. There, they recorded digital media for the company, which will be featured on various WWE platforms in the future. Matt expressed his excitement about the opportunity to interact with fellow wrestlers, mentioning that they met Jey Uso and other colleagues during their time there.
Currently, the Hardy brothers are wrestling as free agents, signing pay-per-appearance deals with TNA. This arrangement allows them to work with various promotions while maintaining their flexibility and independence in the wrestling industry. The content created during SummerSlam Weekend will showcase their collaborative efforts with WWE and give fans a glimpse into their experiences behind the scenes.
This collaboration between the Hardy brothers and WWE highlights the evolving landscape of professional wrestling, where talent is able to engage with multiple organizations and reach a broader audience through digital platforms. By sharing their content across different channels, wrestlers can connect with fans worldwide and deliver unique and engaging experiences beyond the confines of traditional wrestling venues.
Overall, the partnership between the Hardy brothers and WWE signifies a shift towards more collaborative and cross-promotional opportunities within the wrestling industry. As wrestlers continue to explore new ways of engaging with their audience, digital content creation becomes a valuable tool for showcasing their personalities, skills, and stories across various platforms. Through these initiatives, wrestlers can expand their reach and connect with fans in innovative and exciting ways, bringing them closer to the action both inside and outside the ring.