PJ Lewis, who serves as the Senior VP and global head of Action Figures at Mattel, sat down to discuss the future of the WWE action figure line. With 18 years of experience at Mattel, Lewis played a crucial role in securing the WWE license for the company back in 2010. Now, he sees immense global potential for the brand as the wrestling organization expands its reach through events and platforms like Netflix.
## Opportunities for Growth
### The Global Reach of WWE:
– WWE expanding reach through global events and media platforms
– Potential for increased international sales and fanbase growth
### Adult Collector Market:
– Rise of adult collectors in the action figure market
– Opportunities to cater to this demographic with premium products and limited editions
## Exciting Projects Ahead
### New Generation Arena:
– Potential large-scale project to recreate iconic WWE arenas
– Appeals to nostalgic fans and collectors looking for unique displays
### WCW Nitro Entrance Stage:
– Recreating iconic WCW stage for collectors and fans of wrestling history
– Chance to bring classic moments to life in action figure form
## Showcase Highlights
During Mattel’s showcase at the WWE San Diego Comic-Con, Lewis highlighted some of the exciting products on display. From exclusive figures to interactive playsets, the booth was a hub of excitement for wrestling fans of all ages.
From discussing potential projects like the New Generation Arena and WCW Nitro entrance stage to showcasing the latest products at Comic-Con, Lewis provides insight into the innovative direction of the WWE action figure line.
For more Wrestling Figure News, visit their website at [http://www.wrestlingfigurenews.com](http://www.wrestlingfigurenews.com) and follow them on Instagram at [http://www.instagram.com/wrestlefignewspod](http://www.instagram.com/wrestlefignewspod).
So, whether you’re a longtime wrestling fan or a collector looking for the next big thing, the WWE action figure line is gearing up for an exciting future ahead.
